MONDO: The Front Runner of Film Poster Art

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スクリーンショット 2022-05-24 20.23.58

Event

Date: May 19th (Thursday) -July 18th (Monday / holiday), 2022
Hours:9:30 AM – 6:00 PM
May 19 -26 and July 12 -18: 10:00 AM – 6:00 PM 
*Fridays: 9:30 AM (10:00 AM) – 8:00 PM(except May 20 and July 15)
*Admission until 30 min. before closing
*Opening hours is subject to change, due to the prevention against COVID-19 pandemic. 
Please check the updated information, before your visit.
Closed:Mondays, except July 18

Admission:
Adults: 430 yen (220 yen)
University students: 130 yen (70 yen)
* Figures in parentheses are groups of 20 or more.
* Collection gallery exhibition is available with this ticket.
* High school students and younger, Seniors (65+), admission is free (with valid ID).
* Visitors with disability and one person accompanying them are admitted free of charge. (Please present certificate at the admission.)

https://www.momak.go.jp/English/exhibitionArchive/2022/447.html

Venue

The National Museum of Modern Art, Kyoto Collection Gallery (4F)
https://www.momak.go.jp/English/
Access:Kyoto 26-1, Okazaki Enshoji-cho, Sakyo-ku, Kyoto, 606-8344 JAPANJapanTel:075-761-4111

Overview

Posters have been at the heart of film advertising for more than a century. While their styles have evolved over the years and from place to place, they have always generated excitement among all who love to go to the movies. Today, as the Internet takes an increasingly prominent role in advertising media, a movement is underway to restore the movie poster as an art form existing outside the realm of advertising.
At the forefront of this movement is Mondo, a company based in Austin, Texas, U.S.A. Mondo commissions keenly perceptive designers and illustrators to create original posters that transcend the boundaries between “old” and “new” movies. Mondo was established in 2004 as a T-shirt store affiliated with the Alamo Drafthouse Cinema chain. Since then, it has produced movie soundtracks, artworks, and other film-related items. But more than anything else, it is its screen-printed movie posters―sold as limited-edition merchandise through its online store―that have attracted passionate fans around the world.
MONDO: The Front Runner of Film Poster Art is the ninth in a series of film poster exhibitions held jointly by The National Museum of Modern Art, Kyoto and the National Film Archive of Japan. It will present 71 posters provided by the Mondo art collective. Their subjects will cover everything from silent movies to the latest productions. While Mondo’s posters retain the essence of the original films, that each artist’s individual style has been respected is unmistakable. The result is a collection that is in no way uniform. We invite you to enter the world of “alternative posters,” a domain distinctly different from advertising, by seeing the actual prints, each rich with texture.

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